Today, I want to recommend a documentary that I recently watched on Netflix - Hip Hop Evolution. As you may already know, we are producing a Hiphop drama so it’s only right we research the roots of Hiphop. But trust me you’re going to love it.
Hip Hop Evolution is a four-part series that explores the origins of hip hop and how it became a cultural phenomenon. The documentary is hosted by Canadian rapper and broadcaster Shad Kabango, who takes viewers on a journey through the streets of New York City, meeting with the pioneers of the genre and exploring the cultural and social context that gave birth to hip hop.
One of the things that struck me about this documentary was how it told the story of hip hop not just through the music, but also through the social, political, and economic forces that were shaping the lives of young people in New York City in the 1970s and 1980s. It was fascinating to see how the music grew out of a community of people who were searching for a voice and an identity in a city that often ignored or marginalized them.
Here are three marketing lessons that I took away from Hip Hop Evolution:
Authenticity is key
One of the reasons why hip hop has been so successful as a genre is because it grew out of an authentic cultural experience. The rappers and DJs who pioneered the music were telling their own stories, and that gave their music a sense of authenticity that resonated with listeners.
For example, in the documentary, we see how Grandmaster Flash used his turntable skills to create music that spoke to the experiences of people living in the South Bronx. His use of samples from popular songs and his ability to mix and scratch them together created a sound that was unique and authentic.
Innovation can drive success
Another lesson that I took away from the documentary is the importance of innovation. The pioneers of hip hop were constantly experimenting with new sounds, techniques, and styles, and that helped to keep the music fresh and relevant.
For example, we see how Run-DMC took the traditional style of hip hop and added elements of rock music, creating a new sound that helped to propel them to the top of the charts. Their music videos, which featured them wearing Adidas tracksuits and sneakers, also helped to create a distinctive visual style that became an important part of the hip hop aesthetic.
Building a community is essential
Finally, the documentary highlights the importance of building a community around your brand. Hip hop grew out of a network of rappers, DJs, and fans who were passionate about the music and who supported each other as they worked to build their careers.
For example, we see how MC Lyte was mentored by the rapper Audio Two and how she, in turn, helped to mentor other up-and-coming rappers. This sense of community helped to create a supportive environment in which new artists could develop their skills and find their voice.
In conclusion, Hip Hop Evolution is a fascinating and engaging documentary that tells the story of hip hop in a way that is both informative and entertaining. Whether you're a fan of hip hop or not, I highly recommend giving this documentary a watch.
Until next time.
Shimataver, Producer